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Research Papers / Documents / FAQs
Successful SEO campaign always starts
with planning, search engine optimization process must be defined by
an expert who can study your website, competitors, keywords,
levelheaded goals. SEO process document should have time lines
defined for achieving goals. List of people responsible for
monitoring the process, content writing, improving existing website
structure.
Paper explains about the SEO process, requirements and how it should
be defined. (Good for people who are already aware of SEO and related
techniques)
We will classify all requirements first.
1. Set up goal
2. Study goal
3. Requirement study
4. The process
I personally recommend to use a project manager tool, you can keep
things always in control and within your reach, you can better look
at the process and while creating reports that helps in great way.
1. Goal of SEO
You should understand clearly why your client want SEO to be done.
What is the output client is looking for? More traffic?, More
Sales?, or something else? All websites does not have same goal to
achieve, for an example: a website selling items online, wants
balance sheet to be improved, a blog just need visitors, a local
company website wants local targeted visitors, a news websites
should be on top for all current affairs. Once you understand the
goal, you should write it, use a good project management tool and
create a new project. Write these goals. And make sure to re-verify
with client.
2. Study Goal Possibility
Sometimes goals are not realistic, every one wants good and
unlimited fortune, but you have to be practical in determining the
possibility, do not over commit. You should check with seniors and
other experts "asking is not bad, if it is not cool". Once you are
sure about the possibility re-check with clients and do required
changes in project manager tool.
3. Requirements to Achieve Goal
Now work on requirements, how many visitors, from where, using which
keywords. This part will need you to define keywords, and the basic
resource allocation.
A. Allocate resource for SEO setup
B. Resource for keyword research
C. Process monitoring system should be up now
D. Communication with client (Project Manager) and
E. Reporting
A. Allocating person for doing SEO setup
SEO setup consists of basic monitoring system and "on page
optimization".
A.1. Creating google analytics account
A.2. Website Up-Time monitoring account
A.3. Webmasters account
A.4. Creating/changing meta tags - it should be done after keyword
research
A.5. Creating SiteMap and submitting to webmasters account - once
new meta tags are ready and up
A.6. Setting up starting point - You should know how many visitors
you have at the time of starting a project etc.
A.7. Setting up time line for checking keyword status
A.8. Other on page optimization work
B. Resource for Keyword research
Based on requirements you should do keyword research, always use
multiple keyword research tool to find and finalize keywords. This
should be done by an experienced SEO
B.1. Person responsible for keyword research should define
difficulty level for each keyword
B.2. Create group of keywords, divide all keywords into few groups,
better classify them based on months to target
B.3. Probable visitors for each keyword - assessment
C. Process monitoring
People responsible for monitoring SEO process should be at different
place if possible, idea is to keep them uninfluenced from people at
work. They should give honest review
D. Project Manager - The person responsible for communicating
with client
Talking good helps, but not always, you should be well-mannered with
results, bottom line is something people look first. You should be
good with both side, and expected IQ is? You know
E. Reporting - Normally done by project manager
Create reporting schedule, must finish work within given time,
communicate and keep updated
Once you have required ready setup and resources available to move,
you need work force to do the work, we can define work requirements
for SEO process.
In general we need:
4. The Process System
4.1. Content writers
4.2. Web designers
4.3. Data submission people
4.1. Content writes will have to write original content on
selected keywords. Generally each keyword should have minimum 3
articles (not limited to) with 500 words each. Keeping is original
is a must. We have defined the order in which content should be
written. (a,b,c)
a. Originality is the first
b. Correct and simple language is second
c. Informative content is third
(Our readers can have different opinion, but articles done, should
get maximum inbound links and for that this order should be followed
as recommended)
Try to achieve all three in best possible way.
4.2. Web designer will have job to create new pages on
website, new blog section, doing small changes as recommended by
team. Image optimization, Internal linking, readability improvement
for end users.
4.3. Data submission is one of the most sought for work in
SEO process, it should be done with maximum possible accuracy, you
can get good results only if you have good people for data
submission. Generally it is done by a small team, and one of them
should be responsible for monitoring that part.
Applying real-time report generation process is good. You can have a
method to generate 1st report while actual submissions are done.
These reports should be reviewed at 2 levels, first by the data
submission team lead and second by project manager
More updated will be added to this page, keep a track
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Article by Vivek
Project Manager
Want to comment? write to info[@]indian-seo.com
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