Welcome to
Indian SEO
Bangalore, India Based Website Development and Search Engine
Optimization (SEO) Company
We have team of experienced and dedicated engineers for web development
and search engine optimization. We are leading Bangalore based website
development and SEO company for different domains.
We do:
Web Application Development or CMS System development for : E-Commerce,
News, Corporate Website, Multi Level Marketing / MLM Website, Job Site,
Matrimonial Website, Travel and Tourism Website, Online Examination / Test
Website and even Online Magic Websites for Magician.
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What is SEO?
SEO : Search Engine Optimization
"The process of selecting best keywords for a web site and the use of
natural and adequate on-page optimization techniques along with other
off-page optimization factors; making that web site achieve better
position in the search engine result pages (SERPs) for those selected
words."
Search Engine Optimization process can bring targeted visitors if it is
done in a natural way. Please keep in mind that SEO can harm your web
site, if it is done to modify search engine results. I mean we have to
emphasize our plus points, we need not to target result pages by hook or
crook.
Selection of Keywords
Keyword selection depends on these main factors:
1.) Number of visitors it will bring to my website.
2.) Work involved in achieving top ranking for a keyword.
3.) Bottom line: business we do if achieved.
Number of visitors it will bring to my website
We should think in natural way for example; I want to buy a ghagra
(Indian dress), what I will search for?
Next do a simple research, do people really search for that
keyword? I recommend collecting keywords related to your business just
by plain assumption and write in a notepad.
Find out all related keywords / variations.
Now, use available keyword selector tools to find out number of search
volume for each keyword
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Work involved in achieving top ranking for a keyword
At this stage I will have a ready list of all keywords and number of
visitors possibility if I achieve high ranking. Now we should sort our
list in descending order, maximum searched keyword first next the lower
one.
Here we have to figure out, how much I have to work to attain noticeable
position in search result. To get an idea we can do simple search in
search engines, we have some tools ready for this purpose what we can
use. We should cross check this part with all authority tools and by
doing simple searches in search engines before coming to a conclusion.
By end of this stage we should refine our keyword list, sort it based on
difficulty in ascending order. Now select the keyword; "easiest to
target" and "maximum visitors" on first place, next the difficult one.
Create another list, and please don’t run off a keyword too difficult to
achieve, it can bring very sweet gifts. You can keep them as last targeted
Business we do if achieved
Now; this is the most difficult phase. How I will know if you search for
“
kerala tourism”, you will buy a package tour to
Kerala? A visitor
searched for “tour to India” and bought a tour package to Kerala, so
that keyword “
tour to India” brings customer but can’t say, next visitor
can simply close your website after checking some two lines of text and
few pictures. So we should have enough data for analysis. After a very
good intensive research we should create another list of keyword. Now it
is clear, "the easiest keyword" which brings "maximum number of
customers" and next keyword so on…
Bottom line is; keyword selection process is foundation for SEO
On-Page optimization
On-page optimization is second step of SEO where we deal with the pages
itself
My opinion on the most important elements
Content
Magic can happen if and if we have a web page where, there is enough
room for it. We should have good content, enough content related to our
business / services / products we offer. We should write / describe our
services / products / business in a way people can read and understand,
then only they are going to use it
And yes make sure that you have your targeted keywords included in the
content on your pages in a natural way.
Make sure that the text is original, if it is the same as on other web
pages it can be caught by search engines as duplicate web page. Now a
days search engines are smart enough to understand this.
Easy navigation
We should make sure that the search engine spiders can follow the
internal links on your site. If I have a dynamic web site based on a
database it is beneficial to use mod-rewrite to get the best possible
benefit out of it.
If I have lot of pages on my web site and they are very deep down in the
navigation tree of 3 or more clicks; than I need to use a sitemap and a
link to it from each page of site. Sitemap makes is easy for search
engines to find all pages
Please refer to this article for more
details
Off-Page optimization
1.) Selection of resources; which is related to our website
2.) One way links; to website home page and internal pages
3.) Popularize your website on internet.